Sesame Workshop is one of our most valued repeat
customers. If we didn’t have a great relationship, we
wouldn’t have so many projects (8) with them on our score card.
With a licensed property generally comes a long
list of licensees and promotional partners. We typically create
booklets filled with collective offers from participating licensees.
At the start proposals are sent to all licensees informing them
of timing requirements and size specifications, etc. We include
samples of similar promotions to provide ideas and we also mock-up
examples for presentation purposes.
In the end, our licensees receive a strong and
valuable promotional vehicle which results in added exposure for their
product!
