We often work with retailers to promote a licensed
product line. When Toys “R” Us wanted to put the
squeeze on SpongeBob Squarepants, we were there. Available at
their front door display, was a sheet of offers on SpongeBob
Squarepants product, available to the consumer in all 150 of their
outlets nationwide.
We also created exclusive Shrek and Disney
promotional booklets that were distributed at the toy retailer.
The “Shrek” booklet was shrinkwrapped onto
DVD’s, while the “Disney” booklet was handed out at
the register.
