Incredible Hulk. Powerful punch. This
promotion has a common theme and target audience, specifically, young
men between the ages of 15 and 25. Special comic books were created for
the “HULK” video game that carried ads for marketers who
wanted to target a similar audience. Was there a
“strong” demographic relationship?
Aaarrrrrrggg, you bet!
Masters of Horror. Scary stuff. This
promotion also
has a common theme and target audience,
specifically,
young men between the ages of 18 and 35. We
created
a sweepstakes with Sobe “No Fear”
surrounding the
exclusive showing of “Masters of
Horror” on Showtime,
and later traded promotional space with
Vivendi’s
“FEAR” video game. Did we
“scare” up thematic,
mutually-beneficial partners? Frighteningly
so!
